Reimagining agricultural trading chains in Tamil Nadu, from the ground up.
Pudhuvayal (புதுவயல்) means "New Field" in Tamil — and that is exactly what we are building. A new digital field where Tamil Nadu farmers and buyers meet directly, fairly, and transparently. Pudhuvayal is a hyper-local, farm-to-home agri-tech marketplace operating across Tamil Nadu, designed to eliminate the middlemen who have exploited farmers and overcharged buyers for generations.
Tamil Nadu has over 50 lakh farming families. Yet the average farmer earns only 20 to 30 percent of the final retail price the consumer pays. The rest disappears into a long chain of commission agents and middlemen. Buyers pay inflated prices for produce that has spent days in transit. Pudhuvayal breaks this chain completely.
Pudhuvayal connects verified farmers directly with retail household buyers and bulk B2B customers. Farmers list their own produce at their own price. Payments are processed instantly via secure split systems so farmers receive their earnings the moment an order is confirmed.
Our mission is to build the most trusted, most hyper-local, and most farmer-first agri-tech marketplace in Tamil Nadu — where every farmer gets a fair price and every buyer gets genuinely fresh produce.
